DESIGNED BY DANCERS FOR DANCERS

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More About Us

 Our iconic designs are considered to be leaders in their field and our sports bras are a testament to that fact. From the launch of our Minimal Bounce Bra in the 80’s through to the new FirmFit® and Embrace brands, our product design is adaptive and at one with the female form.

Made in England

Dansez is proud to be manufacturing ready to wear and bespoke collections from our factory in Kent. Our customers value our pedigree, knowledge and experience that we bring to the design and production of our clothing

Inspired by our clients

We actively encourage creative partnerships with our customers. Working with some of the worlds leading ballet schools we have created stunning performance costumes and leotards

Hand Picked Suppliers

Our suppliers share the same values when it comes to creating world class products that deliver performance, style and value for our customers

Affiliations and Partnership

In 2016 we launched our FirmFit Retail Partnering programme. We want to put FirmFit on the high street of every major town, city, health and sports club and to grow its market position as a premium brand of activewear for dancers, get fit enthusiasts and serious athletes

More About Us

 Our iconic designs are considered to be leaders in their field and our sports bras are a testament to that fact. From the launch of our Minimal Bounce Bra in the 80’s through to the new FirmFit® and Embrace brands, our product design is adaptive and at one with the female form.

Made in England

Dansez is proud to be manufacturing ready to wear and bespoke collections from our factory in Kent. Our customers value our pedigree, knowledge and experience that we bring to the design and production of our clothing

Inspired by our clients

We actively encourage creative partnerships with our customers. Working with some of the worlds leading ballet schools we have created stunning performance costumes and leotards

Hand Picked Suppliers

Our suppliers share the same values when it comes to creating world class products that deliver performance, style and value for our customers

Affiliations and Partnership

In 2016 we launched our FirmFit Retail Partnering programme. We want to put FirmFit on the high street of every major town, city, health and sports club and to grow its market position as a premium brand of activewear for dancers, get fit enthusiasts and serious athletes

Our Heritage

What a privilege to have collaborated with high profile dance, ballet and sportswomen over many years. From the Kirov and Royal Ballet through to olympiads and dance schools they have worn the British made Dansez as part of their performance. In 2016 we are continuing in our tradition of creating exquisite products with the launch of our FirmFit Activewear brand and the Embrace professional collection

1975 - Founded by Alan Bergman

Dansez revolutionised dancewear in the UK by making the first Cotton/Poly/Lycra leotards. Often cited as the benchmark in quality and design for British made ballet clothes, the company has grown to become a world wide brand for dance and activewear

1980 Launch of the Minimal Bounce Bra

The first international patented sports bra that has gone on to become a world leading product. To this day the MBB, as it is affectionally known, is one of our best sellers and customers keep on coming back for more - although we now have lots more bras in the FirmFit collection! As well as an excellent sports bra it is often used in recovery following breast operations

1985 Dame Antoinette Sibley Endorses Dansez

From the early days Dansez has attracted the best and emerging stars of dance and ballet. In the early 80s Antoinette Sibley, one of the Royal Ballets’ most famous stars said of our unitards "i think Dansez cotton/lycra garments are marvellous to work in. I like the feel and fit of the cotton/lycra garments. They are soft and comfortable and feel fresh because the air gets through to the skin. I love the styles. They are very flattering”.

2000 - Launch of the Alexia range

A collection of children leotards which has gone become a market leader in ready to wear ballet clothes. From the small beginnings of a handful of designs the childrens' range has led to a number of schools using the Dansez bespoke design and manufacturing service for their own dance school uniforms

2014 Expanding Expertise on the Board!

Recognising the shifting business landscape additional skills were added to the company with Mark Carney and Peter Thompson joining the Board. Their marketing and online retailing experience has been used to develop a new online platform for retail and wholesale customers as well as the product positioning of the new brands under the Dansez umbrella. Pete also had a mean eye when it comes to fabric prints and is adding to the considerable design skills of the MD!

2016 Launch of FirmFit Activewear

Following a photo shoot on the beautiful island of St Lucia with international model Tara Edward (from St Lucia!), FirmFit was launched at the MoveIT show in London March 16, where it sold out in 2 days. Originally aimed at our existing dance customers it has already ‘firmly’ established itself in the fitness and sport market with its attention to design detail and use of performance fabrics